Brand study

 Brand Study

Q magazine does most genres. I think this magazine sticks to more credible music. I don’t really think the magazine represents just one genre. I think because so many young people have such different tastes in music and don’t just stick to one genre, I think they are trying to create a bigger range because most young audiences are interested in all types and genres of music. They do this and show this by putting different artists on the front of their magazines each time they come out but they always seem to be from a different genre from the one before that. Some issues they do they put older artists on the cover this could also try and get the older generation involved.

The audience for this magazine is a 19 to 30 audience because this magazine does more vintage covers and more vintage articles. So artists like the Beatles, Rolling Stones. Also because it has a huge range of different music and older tend to normally listen to different types of music. This magazine also comes out monthly so the audience will be able to buy this and have more time on their hands to flick threw and read there articles.

I think the language is for an older audience, they don’t use slang or text language. They use a swear word on this cover ‘bloody’ this could show that it is aimed for older audience because of the swearing. I also think the language is quite straight forward which will make it easier for the older audience to follow because they might not have all the time in the world to read things that they need to pay more and more attention to, the text is also quite big and bold so this also takes time off their hands and makes it much more easier to read.

The image on the magazine is of a popular icon it is also a large image she is also looking at us (the audience) I think this gives us a friendly vibe from her and also a chatty vibe it feels like she wants to interact with us. They have features such as track of the day and the Q awards.

This magazine does follow conventions such as a main image is of a famous artist it also had its masthead at the top of the page in the left hand corner. The masthead always starts in the left hand corner because we read left to right. This magazine also has all the anchorage and they are in different colours so they all stand out enough for people to read.

This brand inspired my own thinking to my magazine because of how it’s different to its original style. My magazine is different from other magazines, it still has all the main conventions it’s just different in the way of its front cover image. My plan was to always have the record as my front cover images because I saw a NME cover and this inspired me to do the same but make it my own.

Lana del rey is on the cover and she isn’t an artist that hasn’t come from the xfactor or the voice she was discovered online such as on YouTube. They have also put on the top of this magazine ‘140 songs you must download now’ this can show that this magazine is quite knowable about music they have also said ’26 festivals that will blow your mind’ this also shows that they must know a lot about festivals too and they maybe the artists from there magazine turn up there and also maybe the producers from this magazine.