Brand Study
Q magazine does
most genres. I think this magazine sticks to more credible music. I don’t
really think the magazine represents just one genre. I think because so many
young people have such different tastes in music and don’t just stick to one
genre, I think they are trying to create a bigger range because most young
audiences are interested in all types and genres of music. They do this and
show this by putting different artists on the front of their magazines each
time they come out but they always seem to be from a different genre from the
one before that. Some issues they do they put older artists on the cover this
could also try and get the older generation involved.
The audience
for this magazine is a 19 to 30 audience because this magazine does more
vintage covers and more vintage articles. So artists like the Beatles, Rolling
Stones. Also because it has a huge range of different music and older tend to
normally listen to different types of music. This magazine also comes out
monthly so the audience will be able to buy this and have more time on their
hands to flick threw and read there articles.
I think the
language is for an older audience, they don’t use slang or text language. They
use a swear word on this cover ‘bloody’ this could show that it is aimed for
older audience because of the swearing. I also think the language is quite
straight forward which will make it easier for the older audience to follow
because they might not have all the time in the world to read things that they
need to pay more and more attention to, the text is also quite big and bold so
this also takes time off their hands and makes it much more easier to read.
The image on
the magazine is of a popular icon it is also a large image she is also looking
at us (the audience) I think this gives us a friendly vibe from her and also a
chatty vibe it feels like she wants to interact with us. They have features
such as track of the day and the Q awards.
This magazine
does follow conventions such as a main image is of a famous artist it also had
its masthead at the top of the page in the left hand corner. The masthead
always starts in the left hand corner because we read left to right. This
magazine also has all the anchorage and they are in different colours so they
all stand out enough for people to read.
This brand
inspired my own thinking to my magazine because of how it’s different to its
original style. My magazine is different from other magazines, it still has all
the main conventions it’s just different in the way of its front cover image.
My plan was to always have the record as my front cover images because I saw a
NME cover and this inspired me to do the same but make it my own.
Lana del rey
is on the cover and she isn’t an artist that hasn’t come from the xfactor or
the voice she was discovered online such as on YouTube. They have also put on
the top of this magazine ‘140 songs you must download now’ this can show that
this magazine is quite knowable about music they have also said ’26 festivals
that will blow your mind’ this also shows that they must know a lot about
festivals too and they maybe the artists from there magazine turn up there and
also maybe the producers from this magazine.
